HOW DO GOOGLE EXPERTS EVALUATE SITES?

✓ Evaluation Foundation: 

 SEARCH QUALITY RATING GUIDELINES - a guide from 175 pages demonstrates how Google wants sites to compete in search engines

 ✓ Point evaluation factors: 

Competitive advantage is created when point factors are taken into account, which take into account profile assessors at their expense: 

1. Internal training materials: search engine evaluation guides, video tutorials, test assignments, simulators, regularly updated FAQ, internal chat and assessors' blog.

2. Access to modified forms and questionnaires where different ranking factors are considered and classified. 

3. Practice of using information from new articles and private sources explaining key principles of site evaluation. 

The publicly available guidance does not reflect the complete site ranking process. 

How Google Interferes With Its Search Algorithms and Changes Your Results - www.wsj.com

Google Page Quality Raters

Even more useful information, you can find out by ordering an audit.

WHICH SITES WILL FALL INTO THE YMYL CATEGORY IN 2020?

The answer of Google representative to the question of the appraiser from 7/24/20

SITES THAT RECOMMEND (ADVERTISE) GOODS/SERVICES

All sites affecting the user's choice are now assessed to the full extent - as previously sites of medical, legal, financial subjects. We are waiting for new updates.

EAT FOR REVIEW SITES

Some believe that for reviewer sites do not need to pump the EAT, as it does not work. This is all because the webmasters do not have a complete picture and can not qualitatively pump this parameter, the standard technologies of linking.

Google EAT

PAGE QUALITY

The main content is rated from a mobile device, added subsections for YMYL categories, the final score is no longer an average of all items, no design, ux and additional content. But at an estimation of delivery, design factors, ux and additional content are still considered.

What webmasters should know about Google’s core updates - webmasters.googleblog.com

google page quality

You can find out even more useful information by ordering an audit.

WHO ARE GOOGLE'S RATERS?

Quality Raters are experts in page quality assessment and search engine output for Google. 

Specialists in quality assessment of search results determine to what extent this or that site meets the need of visitors for quality information and assess the reliability of the source

Based on the assessments of assessors, Google adjusts its algorithms of site ranking. 

Google page quality raters - support.google.com

Google Page Quality Raters

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